Business and Lifestyle

Starting point:

• website with 1500+ visitors/week, user is asked to enter email in exchange for downloading trial version of the toolkit
• as a result 3-5 subscribers per week…
• feels and sounds sounded like a dead website with no future

Action

• Popup Domination installed
• Two campaigns created – one with video (show “On Website page load”), another without video (show up “When mouse leaves the browser viewport. (up towards the address bar)”)

Results

• 69 subscribers weekly
• more than 20x growth

There are a number of web-sites that allows to order review of your site together with backlinks, the most popular and easy to use is SponsoredReviews.

Technically it’s easy to use:

1. You sign up as an advertiser
2. Go to “Manage opportunities”, create new one
3. Then wait a little (about 1 hour as most people bid on opportunities there automatically)
4. You select blog that you like and approve them to write a review
5. You check results in few days and if something is not as expected you can issue dispute.

You will need to add some money to your account: paid attention to extra bonuses that you will have if you will add more funds.

That’s it! But as usually there are some ideas that you need to keep in mind.

Each opportunity text has “Requirements” part

To protect yourself from inappropriate reviews put there this text:

Here are some requirements for the review:

– Please, don’t copy text from our web-site, write your own thoughts and ideas.

– I’m not interested in the list of what I have on web-site, I’m interested in creative review. For instance, you might tell about benefits or opportunities that you see for your readers.

– Required links should be spread across the text naturally

– No cross posting. If you have more than one blog and both sites were approved for review the posts must be completely different.

If you pay 6$/review

• Don’t expect the review to be informative, it is more for SEO purposes.

If you need reviews for SEO purposes

• When creating opportunity put lower Maximum Price, the same people who bid for 60$ project will bid for your 20$ project as well.

If you pay 200$/review

• Don’t expect the review to be informative neither… check old posts on blog, it would be a good idea to contact author personally before you order the review.

Checklist for SEO-level reviews

• Good pricing +  Google PR
• Niche
• Language (not all sites there are in English)

Checklist for expensive reviews

• Analyze old posts of author: check the number of comments. There should be a significant number of comments (not just like “Yes”, “Agree”)
• Check the content with copyscape.com to understand if the content is unique or is copied
• Check the number of paid posts (normally you can identify them by some outgoing links)

Not a mainstream

• Authors of “good” blogs don’t normally do these “reviews” on regular basis, so you won’t find them in a list of bids, instead you might need to do research yourself. But with sponsoredreviews it is hard to differentiate serial review writers from others of normal blogs, so the better idea might be search for interesting blogs manually with google or at linkedin/xing where you can check author’s background better, and then contact authors personally. For sure it is time consuming, but results are normally better.

Before ordering review

Make sure you did “silver bullet test” to find out the main keyword of your web-site as we discussed before. Paid reviews are just a tool, if you don’t know your keyword you won’t achieve any reasonable results in traffic or sales.

AKS SEO standards include common requirements to documents which will be placed online to ensure their good quality for visitors and search engines. These standards were originally designed for these who edit HTML code directly, so you don’t need to worry about most of these things if you are using WordPress, but some of them are still important.

HTML file:

1. Title, description, keywords. There should be TITLE, Description and Keywords tags filled with relevant text with targeted keywords. Check ideas for title below in Appendix 1
2. H1 title. There must be a title on the page, marked with <H1></H1> tags.
3. Styles. Use bold and italic styles where appropriate. Use <h2> tags to highlight names of lower-level paragraphs.
4. Don’t change size and font. Don’t change default font name and font style, this is allowed only by using H1, H2 tags

File names:

1. Lowercase. Names of file should be in lowercase
2. Delimiters. File names should contain “-” or “_” as delimiter
3. Keywords. File name should contain keywords, which are targeted keywords for this article
4. Good example: some-keyword-using-in-program.htm; Bad example: some-in-Program.htm (no keyword, not lowercase)

Links:

1. Anchored links. All links in the document should be “anchored”, e.g. link should come from some keywords;
2. Keywords in link. Text for anchored link should be some meaningful keyword;
3. Good example: “Learn how to compare Word files“; Bad example: “How to compare Word files. Read more…” (link is set to bad keyword)

Images:

1. File name. There are same requirements for image file name, e.g. lowercase, delimiters, keywords;
2. Alt text. There must be “ALT” filed filled for image with some short keyword-rich text;
3. Image size. There are limitations to image size, the width must be less than 500 pixels. If necessary image can be divided into thumbnail and full size image, which is opened when user click on thumbnail.
4. Good example: (meaningful file name, alt text filled)

Appendix 1 – what a good title might be:

• General requirements to title: it should be informative, problem-oriented; it should be unique, it should contain target keywords;
• Traps\problems and how to escape them. Template
• Things to do or things to avoid. Template
• Top X tips (template), X golden rules for… (template), Checklist (template), Principles of X (template), The pros and cons (template)

Auto blogging is when content of the web-site is generated automatically. And with auto blogging you might creating even something interesting for human visitors. Let me show how:

1. Create a new WordPress blog (follow ideas from this article)
2. Install WP Robot – full version costs money, but it is a great investment
3. To generate a unique titles and descriptions you will need some rewriter. WP Robot supports some, the good one is “UCG Rewriter“
4. Now create your first campaign and here is where you need to invest all your knowledge about the niche. If you want to make the blog useful for human visitors make sure your keywords and future posts will provide some useful information. For instance, if your auto blog will gather latest press released, you tube videos and similar things on the topic it will really help others.

When you hire people online of the issue that you should pay them small amounts of money regularly. Normally you don’t agree on monthly salary, but instead agree on payments for each part of the project and sometimes it is getting hard to calculate to total you need to pay.

For instance, you might pay to your technical support specialist x$ for each answered ticket, y$ for each bug reported, z$ for each sale that he generated.

These calculations might be time consuming unless your employee will do them himself. The only thing he will do is reporting to you in a certain format and calculation the total.

For instance, your employee might sent you a list of tickets where he participated, list of bugs reported, etc. and finally he will calculate the total himself.

The only thing you will need to do is to check this report and pay the total.

When you is in online business, you should not miss one idea to earn more money. We will talk about buying domains on auctions.

Here is step-by-step instruction on how to do this:

1. Go to https://auctions.godaddy.com/
2. Buy aged domain with some traffic
3. Then you have two options: you can install auto-blogging system or you can use the domain for your own project. In both cases it worth checking if domain is not in google’s black list.

Don’t loose your visitors – convert them into subscribers

Imagine this:

1. You invest in SEO or in Google Adwords
2. Customer visit your web-site, probably he is interested in something, but not ready to buy and he… leaves your website!
3. If you don’t want this to happen create email auto-responder campaign with one of the services listed below. Then instead of asking customer to buy something right away suggest him to download some free product from your web-site. Before giving out download link ask customer to enter his email

Get email subscription form

It might sound complicated, but it is not, here what you should do:

1. Create an account in one of the services below
2. Create a new campaign there with just 1-2 steps (on the first step you will be giving out the full link to your free product, on the second step you might start promoting some commercial product).
3. Get HTML code for subscription form and put it on your web-site.

List of services for email marketing

• Aweber is the most popular one
• Express Email Marketing® from GoDaddy.com

Advanced steps

• In your email campaign should be at least 7 steps
• Your email campaign should contact offer + deadline + motivation for action, e.g. “Buy my product with 30% discount before 3rd of January” (offer = 30%, deadline = 3rd of January; motivation for action = buy)
• On your landing page should be subscription form, some relevant text or video and NOTHING ELSE. You will improve conversion significantly if you will remote all sidebars, menus and so on.
• Make sure there is a chain of campaigns, e.g. you always have something to offer to your client. In B2B you might get sales after 1 year of initial contact with customer.