Don’t loose your visitors – convert them into subscribers
Imagine this:
- You invest in SEO or in Google Adwords
- Customer visit your web-site, probably he is interested in something, but not ready to buy and he… leaves your website!
- If you don’t want this to happen create email auto-responder campaign with one of the services listed below. Then instead of asking customer to buy something right away suggest him to download some free product from your web-site. Before giving out download link ask customer to enter his email
Get email subscription form
It might sound complicated, but it is not, here what you should do:
- Create an account in one of the services below
- Create a new campaign there with just 1-2 steps (on the first step you will be giving out the full link to your free product, on the second step you might start promoting some commercial product).
- Get HTML code for subscription form and put it on your web-site.
List of services for email marketing
Advanced steps
- In your email campaign should be at least 7 steps
- Your email campaign should contact offer + deadline + motivation for action, e.g. “Buy my product with 30% discount before 3rd of January” (offer = 30%, deadline = 3rd of January; motivation for action = buy)
- On your landing page should be subscription form, some relevant text or video and NOTHING ELSE. You will improve conversion significantly if you will remote all sidebars, menus and so on.
- Make sure there is a chain of campaigns, e.g. you always have something to offer to your client. In B2B you might get sales after 1 year of initial contact with customer.