Drive 20 times more subscribers to maillist weekly
Starting point:
- website with 1500+ visitors/week, user is asked to enter email in exchange for downloading trial version of the toolkit
- as a result 3-5 subscribers per week…
- feels and sounds sounded like a dead website with no future
Action
- Popup Domination installed
- Two campaigns created – one with video (show “On Website page load”), another without video (show up “When mouse leaves the browser viewport. (up towards the address bar)”)
Results
- 69 subscribers weekly
- more than 20x growth