• If you don’t have maillist you loose your money…
• If you just have a maillist and don’t do anything to get people there –  you loose your money…
• If you are getting some subscribers to your maillist, we will show you how to improve subscription rate by 300%
• If customers don’t buy from your maillist we will give you step-by-step algorithm on how to sell the effectively
• We are giving a lot of information for free!

Interested? Enter your email to get free step-by-step algorithm for your maillist!

• website with 1500+ visitors/week, user is asked to enter email in exchange for downloading trial version of the toolkit
• as a result 3-5 subscribers per week…
• feels and sounds sounded like a dead website with no future

Action

• Popup Domination installed
• Two campaigns created – one with video (show “On Website page load”), another without video (show up “When mouse leaves the browser viewport. (up towards the address bar)”)

Results

• 69 subscribers weekly
• more than 20x growth

Technically it’s easy to use:

1. You sign up as an advertiser
2. Go to “Manage opportunities”, create new one
3. Then wait a little (about 1 hour as most people bid on opportunities there automatically)
4. You select blog that you like and approve them to write a review
5. You check results in few days and if something is not as expected you can issue dispute.

You will need to add some money to your account: paid attention to extra bonuses that you will have if you will add more funds.

That’s it! But as usually there are some ideas that you need to keep in mind.

Each opportunity text has “Requirements” part

To protect yourself from inappropriate reviews put there this text:

Here are some requirements for the review:

– Please, don’t copy text from our web-site, write your own thoughts and ideas.

– I’m not interested in the list of what I have on web-site, I’m interested in creative review. For instance, you might tell about benefits or opportunities that you see for your readers.

– Required links should be spread across the text naturally

– No cross posting. If you have more than one blog and both sites were approved for review the posts must be completely different.

If you pay 6$/review

• Don’t expect the review to be informative, it is more for SEO purposes.

If you need reviews for SEO purposes

• When creating opportunity put lower Maximum Price, the same people who bid for 60$ project will bid for your 20$ project as well.

If you pay 200$/review

• Don’t expect the review to be informative neither… check old posts on blog, it would be a good idea to contact author personally before you order the review.

Checklist for SEO-level reviews

• Good pricing +  Google PR
• Niche
• Language (not all sites there are in English)

Checklist for expensive reviews

• Analyze old posts of author: check the number of comments. There should be a significant number of comments (not just like “Yes”, “Agree”)
• Check the content with copyscape.com to understand if the content is unique or is copied
• Check the number of paid posts (normally you can identify them by some outgoing links)

Not a mainstream

• Authors of “good” blogs don’t normally do these “reviews” on regular basis, so you won’t find them in a list of bids, instead you might need to do research yourself. But with sponsoredreviews it is hard to differentiate serial review writers from others of normal blogs, so the better idea might be search for interesting blogs manually with google or at linkedin/xing where you can check author’s background better, and then contact authors personally. For sure it is time consuming, but results are normally better.

Before ordering review

Make sure you did “silver bullet test” to find out the main keyword of your web-site as we discussed before. Paid reviews are just a tool, if you don’t know your keyword you won’t achieve any reasonable results in traffic or sales.

HTML file:

1. Title, description, keywords. There should be TITLE, Description and Keywords tags filled with relevant text with targeted keywords. Check ideas for title below in Appendix 1
2. H1 title. There must be a title on the page, marked with <H1></H1> tags.
3. Styles. Use bold and italic styles where appropriate. Use <h2> tags to highlight names of lower-level paragraphs.
4. Don’t change size and font. Don’t change default font name and font style, this is allowed only by using H1, H2 tags

File names:

1. Lowercase. Names of file should be in lowercase
2. Delimiters. File names should contain “-” or “_” as delimiter
3. Keywords. File name should contain keywords, which are targeted keywords for this article
4. Good example: some-keyword-using-in-program.htm; Bad example: some-in-Program.htm (no keyword, not lowercase)

Links:

1. Anchored links. All links in the document should be “anchored”, e.g. link should come from some keywords;
2. Keywords in link. Text for anchored link should be some meaningful keyword;
3. Good example: “Learn how to compare Word files“; Bad example: “How to compare Word files. Read more…” (link is set to bad keyword)

Images:

1. File name. There are same requirements for image file name, e.g. lowercase, delimiters, keywords;
2. Alt text. There must be “ALT” filed filled for image with some short keyword-rich text;
3. Image size. There are limitations to image size, the width must be less than 500 pixels. If necessary image can be divided into thumbnail and full size image, which is opened when user click on thumbnail.
4. Good example: (meaningful file name, alt text filled)

Appendix 1 – what a good title might be:

• General requirements to title: it should be informative, problem-oriented; it should be unique, it should contain target keywords;
• Traps\problems and how to escape them. Template
• Things to do or things to avoid. Template
• Top X tips (template), X golden rules for… (template), Checklist (template), Principles of X (template), The pros and cons (template)

1. Create a new WordPress blog (follow ideas from this article)
2. Install WP Robot – full version costs money, but it is a great investment
3. To generate a unique titles and descriptions you will need some rewriter. WP Robot supports some, the good one is “UCG Rewriter“
4. Now create your first campaign and here is where you need to invest all your knowledge about the niche. If you want to make the blog useful for human visitors make sure your keywords and future posts will provide some useful information. For instance, if your auto blog will gather latest press released, you tube videos and similar things on the topic it will really help others.

For instance, you might pay to your technical support specialist x$ for each answered ticket, y$ for each bug reported, z$ for each sale that he generated.

These calculations might be time consuming unless your employee will do them himself. The only thing he will do is reporting to you in a certain format and calculation the total.

For instance, your employee might sent you a list of tickets where he participated, list of bugs reported, etc. and finally he will calculate the total himself.

The only thing you will need to do is to check this report and pay the total.

Here is step-by-step instruction on how to do this:

1. Go to https://auctions.godaddy.com/
2. Buy aged domain with some traffic
3. Then you have two options: you can install auto-blogging system or you can use the domain for your own project. In both cases it worth checking if domain is not in google’s black list.

Imagine this:

1. You invest in SEO or in Google Adwords
2. Customer visit your web-site, probably he is interested in something, but not ready to buy and he… leaves your website!
3. If you don’t want this to happen create email auto-responder campaign with one of the services listed below. Then instead of asking customer to buy something right away suggest him to download some free product from your web-site. Before giving out download link ask customer to enter his email

Get email subscription form

It might sound complicated, but it is not, here what you should do:

1. Create an account in one of the services below
2. Create a new campaign there with just 1-2 steps (on the first step you will be giving out the full link to your free product, on the second step you might start promoting some commercial product).
3. Get HTML code for subscription form and put it on your web-site.

List of services for email marketing

• Aweber is the most popular one
• Express Email Marketing® from GoDaddy.com

Advanced steps

• In your email campaign should be at least 7 steps
• Your email campaign should contact offer + deadline + motivation for action, e.g. “Buy my product with 30% discount before 3rd of January” (offer = 30%, deadline = 3rd of January; motivation for action = buy)
• On your landing page should be subscription form, some relevant text or video and NOTHING ELSE. You will improve conversion significantly if you will remote all sidebars, menus and so on.
• Make sure there is a chain of campaigns, e.g. you always have something to offer to your client. In B2B you might get sales after 1 year of initial contact with customer.

Marketing concept of your first website

1. Getting domain name. Remember known “silver bullet test”? That’s a good idea to start – choose keyword that passes silver bullet test, e.g. the keyword that is the most important for your project now. Then register domain with that keyword.

Examples:

• thebestmarketingbook.com – bad example, as it is … occupied, as it is not focusing on what people will search in search engines, as it is too wide for you in the beginning
• how-to-market-to-dog-owners.com – bad one, don’t use “-” in the domain name
• marketingfordogowners.com – great! not the best one, but if your product or service addresses this problem it is one of the best options
• Need more inspiration? Check google for “choosing domain name” to learn some more basic rules

.com domain vs. local domain:

• If you do business only locally register local domain, otherwise .com is better option

where to register? there are a lot of options, don’t use cheap one, as they tend to hide real pricing sometime and for sure you don’t want any problems in future. You can use mydomain.com or godaddy.com to check for free domain names and buy one for you.

• Buying domain on auctions – it is not your game yet. Choose some brand new and free.

Technical aspect. After registering domain you will need to host web-site somewhere. It is not rocket science, so what you will need to do from hosting company is “Name Servers” that you can specify in domain name’s settings.

• For hosting use something inexpensive and easy to setup. For instance hostgator.com is a good option.

Basic legal check: when registering your domain do a basic legal check. Use google to find out if there are some businesses under similar name. It is really necessary if don’t use some generic name. Registering marketingfordogowners.com is generally safe from this point of view. Checking local trademark (US trademark check) is also a good idea to prevent problems in the future.

So here it is step-by-step:

1. Register your new domain.
2. Register hosting account. Get name servers from them.
3. Specify host’s name servers in domain settings.
4. Login to your hosting account and add you domain there (if necessary)
5. Login to your hosting account, create a new SQL database. Save database name, user name and password.
6. In the web pane of your hosting account find out how to open File Manager.

2. Setup your Wordpress blog

Why WordPress? It is easy to setup, you don’t need to think about design issues right now, in the future you’ll be able to easily share access with your team. If you still thinking about “paid web-site design or using WordPress”, choose WordPress.

Step-by-step instruction:

1. Download latest WordPress from http://wordpress.org/download/
2. Use File Manager from hosting admin panel to upload and unpack the archive (normally you need to do is in html folder)
3. Using File Manager find file wp-config.php in the root.  Update there database, user name and password fields (look for define(‘DB_NAME’,  define(‘DB_USER’, define(‘DB_PASSWORD’, ).
4. Type your domain in browser and hopefully it will open WordPress setup page.

3. Getting plugins you need

• First you need to download and install good Theme, for instance iNove is a good and popular one (in the admin panel of WordPress check Appearance -> Scheme section).
• Second, go to Settings > Permalinks, select there for Permalink “Custom structure” and enter there “/%postname%.htm”

Then, you need to install some must have plug-ins.

• “All in One SEO Pack” for better web-pages from SEO view point
• “Google Analyticator” or similar plugin to easy Google Analytic installation – register with Google Analytic and with Google Webmaster Tools if you have not done this yet.
• “AddToAny: Share/Bookmark/Email Button” or similar plugin
• “Google XML Sitemaps” or similar for making sitemaps automatically

Add robots.txt file to the root of your blog directory. This will prevent from indexing of pages that are not important for you. For instance robots.txt for this blog.

4. Fill your web-site with information

You don’t need something detailed now, what you need are only few pages!

• The main page with short description of what you do, don’t just write text there, add bullet list to make it more readable.
• Add a sale text there, use google to learn more about principles of copywriting.  That is where you should invest significant part of your time.
• The order page where visitor can contact you to place order or place order directly. Don’t use mail, install simple contact form instead.
• Testimonials or portfolio page – show what you have and what people say about this.

5. Add some more relevant pages

If you are in “marketing for dog owners” niche, have pages that address to owners of big dogs and small dogs.

6. Maillist or autoresponder

Give out something useful and free to get visitors of your web-site signed up into your maillist. This is must have tool for future up-sale! Don’t skip this step.

In the beginning the free product might be just PDF file with some step-by-step instruction on how to solve some problem that is important to your visitor.

Here is detailed plan to how to setup email autoresponder.

7. Order logo

Don’t invest much in this, find guys on eLance, you will design you a unique logo according to general idea of your project for 50$. Modify scheme a little so that your logo will be on the top (you can ask the same design guys for 50$ design you a logo and modify image files of headers for you).

8. Order promotion of your web-site

Find someone on eLance who knows SEO and will agree to work for result. E.g. you fund escrow account there and release funds only when agreed result is achieved.

Normally SEO guys want you to pay them monthly, this is not your choice now. Formulate the task as “I need marketingfordogowners.com to appear in the first 3 results of google for keyword “marketing for dog owners”. Please, bid to the project with your price and timeline”.

Enter email below to download Remote Business Toolkit

Inside:

•    Why we do business and why move to remote business model
•    Lifestyle we want to have
•    Choosing communication tools
•    Silver bullet thing: manuals and algorithms
•    Move your toolkit online!
•    How to hire remote employee
•    How to prepare job ads text
•    How to pay remote contractor
•    Social component and remote business
•    Think that you should not outsource